Online Soccer Fans Get Their Game on with the Power Challenge Community Toolbar
The Conduit platform puts Power Challenge action right in the browser and closer to players
July 28, 2008 — San Francisco, CA
Conduit, a leading provider of website syndication solutions for web publishers, and Power Challenge, the leading provider of sports-based multiplayer games played over the Internet, today introduced the Conduit-powered Power Challenge Community Toolbar with syndication and promotional tools for the browser and the desktop.
The Community Toolbar – built with the Conduit Website Syndication Platform – provides players with a multitude of tools to feed their addiction to the game. For example, it allows players to monitor games, launch challenges, and track their progress without having to be on the site. The Conduit platform also gives Power Challenge the ability to push important messages to their community with Conduit’s Community Alerts sent directly to the desktop – a powerful method for engaging players with the game every day.
Power Challenge is a formidable presence in online gaming. It offers a stimulating multi-player soccer game for enthusiasts from around the world. Millions of gamers form personal teams and face off against each other in global tournaments. Players value the 3-D graphics, real time gaming, and the ability to play straight from the browser with no installation. In this world’s largest soccer game, Power Challenge gamers play against others, with nearly 30,000 enthusiasts using the Conduit toolbar since its launch.
"The quality of the experience we provide is very high, reminiscent of games that require significant downloads," said Johan Christenson, CEO of Power Challenge. "When we decided to offer our customers a Power Challenge community toolbar, it was important to us that we could bring all of our great features into the browser. Conduit's platform surpassed our expectations. It is so flexible and powerful that we added any application we wanted, and now we have a tool that increases the overall value of our offering to players."
"With the Power Challenge Community Toolbar, more than 1,000,000 players can take their game with them everywhere they go on the Web," said Ronen Shilo, CEO of Conduit. "And Power Challenge can now keep their members permanently online by communicating with them on a whole new level - delivering the most desirable information and applications fast, right in the browser and on the desktop."
Power Challenge understands that speed is important for engaging members. "The Conduit Platform helps us share timely information fast and this keeps Power Challenge top of mind with our customers," continued Christenson. For example, during the EURO 2008 Soccer Championship, Power Challenge was able to send alerts to their community with up-to-the minute scores as games were in progress (see attached screen shot below).
For companies interested in transforming communication with their communities, go to www.conduit.com. Conduit’s easy-to-use platform is available free of charge. The community toolbar is a safe browser plug-in supported by Firefox and Internet Explorer for Windows, Mac and Linux.
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About Power Challenge
Power Challenge is the leading sports games provider on the web and is adding thousands of sports and gaming enthusiasts each day. Power Challenge provides both action and management games where users play against their friends or fellow users, creating dedicated communities of fans playing together across the virtual world. The privately-held company is funded by Benchmark Capital and Balderton Capital and has offices in New York and Stockholm, with development studios in Karlskrona, Sweden and Linköping, Sweden. www.powerchallenge.com.
About Conduit
Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 140,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. To create a community toolbar for your website, visit: www.conduit.com.